Selling Your Home: 
My Approach

Establishing the Accurate Price of your home
This step is where choosing a great agent begins. To find the highest and best market price for your home takes much more than finding comparable sales around your home. It is finding the right ones. Ultimately appraisers will have the final say on value, so you better know how they work and think. The skill of pricing a home at the right market price cannot be understated. Overpricing or underpricing you will lead to bad outcomes for everyone.  Since 1980 I feel I have acquired this skill and some intangible ones as well. Many factors beyond price must be taken into consideration. Look at one of my Competitive market analysis reports. (link)

Multiple Listing Service
All agents submit the essential details of your home are submitted in the Multiple Listing Services and the Great Lakes Repository assuring maximum exposure to more than 25,000 across Michigan to agents and their prospects. How it is submitted is the key. We make sure the information given is accurate, and the description remarks are creating a vivid picture in the mind of the reader.

Photos
The quality of your home’s photos may determine the outcome of your home’s sale. We use a high-resolution camera to assure the best results. Depending on the home we also hire a professional photographer and drone aerial photography.

Staging
Those first 25 seconds the buyer walks in the front doors are critical. I have sold many homes in my career that other agents have failed at by just taking the time to stage the interior and or exterior or the home. Remember we are going from living in a home to selling a home there is a difference. I am fortunate to have an interior designer as my wife, so I have been taught well.

Internet Promotion
Within 24-48 hours your home will be seen across hundreds of real estate web sites in the United States due to the data sharing agreements with the Multiple listing services nationwide. This includes the big sites Zillow, Trulia, Realtor.com etc. We also bring social media into the mix with promotions in Facebook, LinkedIn, Instagram etc.

The first week your home is on the market St. Aubin Real Estate will run a 1-week promotion on LISTINGBOOK a site dedicated to buyers looking for homes. This promotion targets only the buyers that match the criteria of your home. We send you the results and determine together how to proceed.

We feature your home with its own custom web site!
This allows us to exclusively promote your home by email and social media without sending people to a web page that also shows competing homes. We also maximize your homes exposure on Google by creating a YouTube video and a blog post of your home. This strategy results in many of your listings being found on page 1 of Googlefor targeted searches with in48 hours!

Direct Mail Marketing
A customized direct mail campaign will market your property to potential buyers. We have learned that many sales come from people your neighbors know. Depending on the location of your home or condo, a direct mail postcard of your home will be mailed to 200 to 500 neighbors.

Outdoor Promotion
Our lawn sign is one of the most distinctive in the marketplace. (Show sign) The purpose of a real estate sign is to attract buyers and create enough interest to contact me or the agent they are working with. The sign contains

Showing Appointments
Appointments to show your home are set through our Appointment Center and all agents have their credentials verified before access to your home is given. No appointments will be set without your knowledge. Agents at your direction can enter your home with a key in a lock box or while you are home.

Buyer Feedback
Buyer feedback is sometimes difficult to obtain from the agent who showed your home. St. Aubin Real Estate automatically sends an email and text to the showing agent within minutes of leaving your home, and 5 more times thereafter. We also attempt reach the agent by phone. You will receive buyer and agent feedback as we obtain it by email or phone. Every seller is assigned a LISTINGBOOK account which enables you to login and see how your home is being seen by agents, and buyers and all the activity your home is attracting via the internet.

Contract Negotiation
Expertise in negotiation is one of the strongest skills St. Aubin Real Estate brings to the table. Most of the homes in our market area typically sell for 1% to 2% more than the competition Attention to your best interests is paramount when offers are presented. There are many factors beyond price is just one of many aspects to consider. Buyer qualification, type of loan (cash, new mortgage, FHA, VA etc..), occupancy after closing, closing dates, items staying or not staying in the home. Any one of these factors that can determines if the sale will go to closing of fall apart.

Closing the Transaction
From the signing of the purchase agreement to the setting of the closing date coordination of all details after acceptance of the offer is vital. Many home sales falls through because these details are overlooked. Reviewing all the closing documents with you in advance will assure a smooth outcome.